Educational Services

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See our educational testimonials below.
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Lion AV offers 3 educational offerings:
1. Free “how-to” seminars in conjunction with major trade shows.
2. Datacolor hands-on product training including ISF calibration at various North American locations. ( $1250 )
3. Advanced color science classes including combined classes with Joe Kane of Joe Kane Productions. ( $275 if you have attended a previous Lion AV class / $400 if you are a first-time class member )

Planned courses and classes:

  • THX Video Calibration Classes: 3 Days Duration $ 2700
  • *** Price reduction down to $1999 until June 2012
  • …THX Video Calibration Class January 13 14 15 2012 Post CES Las Vegas
  • …THX Video Calibration Class February 28 29 March 1 Epson, Long Beach
  • …THX Video Calibration Class March 8 9 10 Hong Kong
  • …THX Video Calibration Class March 18 19 20 post EHX – Orlando for THX Class info and to enroll
or call
207 624 2685

For more information or if you wish to sign up, please call 207-624-2685.

What People Have To Say About Our Educational Services:


Hi Gregg,I just wanted to thank you and your team at Lion AV for the very informative training programs in Denver during CEDIA this past September. I enjoyed meeting Michael Chen during his presentation of the Colorfacts Professional calibration workshop. Joe Kane’s Advanced Color Space class was extremely informative and helped clarify a few questions I had regarding this often misunderstood aspect of our business. As a current user of another manufacturers color analyzer and software, I was very inpressed with the Colorfacts Professional software being utilized during the training workshops. I particularly like the flexibility of supporting various light measuring devices that the Colorfacts software offers. As a calibrator who is always looking to improve his craft and equipment, I just wanted to let you know that I will be upgrading my analyzer software to the CF6000. Thanks Gregg!

Lee Gallagher
Advanced Audio Visual

Dear Joel, (Joel Silver, President Imaging Science Foundation)This is long overdue, as I’ve wanted to send you a quick note in regard to the ColorFacts/ISF training that was conducted at EH Expo in Orlando. In a word… EXCELLENT!!!!

Gregg and his staff did an incredible job. I have previously taken ISF training and have passed the test. However, I never felt comfortable with the hands-on side of the work. All I can say is that I came back with a new found confidence and can now comfortably offer ISF calibration services to my clients.

I liken the experience to Gerry Lemay’s HAA Level II class for audio, where we received some really great hands-on experience. Also, the arrangement that Datacolor has with LionAV for second-tier tech support for ColorFacts is huge and having access to calibrators who have seen it all is valuable beyond description.

I have started to spread the word with my HAA brethren that if they want great video calibration training, using a great product, that this is the course to take.

Mike Orlowski

Gregg,I just wanted to email you and tell you how much I enjoyed and benefited from the ISF training class that I attended recently in Denver. You really changed the way I look at monitors, my understanding of what the controls on them actually do, and how they require knowledge and calibration equipment to be properly adjusted – not just standing back and eye-balling it like I use to and most of my competitors still do. I especially liked all of the hands-on time and the way you mixed up the the teams and the types of displays and technology types. It was a great mix of classroom time and hands-on time. It was a much more varied hands-on time that prepared me for the real world calibrating that I will be doing. I’m getting long winded, but what I am trying to say is that your training session was superior to similar industry training sessions that I have attended. I’m much better prepared to actually go forth and perform the task that the training taught me than with any other manufacturer’s training. I also have found that when I speak to my clients, I feel I have a definite advantage over my non-ISF certified competition. I feel that I sound like I am speaking from a higher platform of knowledge than my competition. My hat is off to you for great training and to Datacolor for a great product.

Prather Warren
Innovative Home Media LLC

Dave FinkSatisfy Audio-Video Clients with CalibrationIn my 18-plus years working at display device companies, my colleagues and I sustained love-hate relationships with the display calibration community. We loved how calibration professionals could tweak our TV’s, plasmas, LCD panels and projectors to deliver natural-looking, non-fatiguing and highly-satisfying images for our customers. Yet we also saw how a well-calibrated display, shown side-by-side with any competitor’s torch-mode-out-of-the-box display, underwhelms the prospective customer. Although video system calibration brings myriad benefits to a/v system owners, dealers need to learn how to not only calibrate such systems, but also must learn to deliver a patient, thoughtful explanation about calibration to their clients. With a short explanation and a simple demonstration, dealers can teach their clients to appreciate a precisely-calibrated display. The result is a client who is better-prepared to select the right display for their viewing needs and environment.

I had the good fortune to attend remarkable 3-day training class in which a cadre of custom a/v dealers, end-users and manufacturers and I all learned how to calibrate video systems to THX standards and present the results of our calibrations. Instructors Gregg Loewen and Mike Chen taught us how to measure quality objectively, using signal generators and analyzers (costing anywhere from $100 up through $25,000!) and subjectively, by judging colors of human faces on screens.

Gregg and Mike then led us through hours of hands-on practice in calibrating displays and video systems. Each of us spent time gauging and adjusting the contrast, brightness, color hue and intensity of various front projection, flat-panel, and rear-projection displays. We each went on to adjust technical settings such as gamma, resolution, and precise altering of discrete color components, bringing all into alignment with industry standards. Most importantly, we all saw firsthand how well-engineered sets gave us the greatest degree of control. Proof of this came with report printouts attesting to these sets’ precision. In virtually all cases, customers get what they pay for when selecting displays equipped with these fine adjustments and selecting a competent calibrating pro to adjust them.

Gregg and Mike took care to help us understand each piece of system equipment is a link in a chain. Top-of-the-line source devices and processors, improperly set-up or adjusted, will break the quality chain. A weak link, such as an inexpensive upscaling DVD player with a poor onboard scaler, can serve up a too-soft picture on the most pricey 1080p-resolution projector! Some well-selected devices, installed and adjusted properly, recover quality in signals. We saw how one excellent signal processor set free a $30,000 projector’s ability to show more gradations in the bright parts of images, in a test pattern and then from a human model’s white clothing. In the latter, invisible folds, textures, and buttons were suddenly revealed .

We practiced on some run-of-the-mill retail displays and saw dramatic image improvements. Alongside these were value-added brand displays featuring more extensive sets of controls – these controls included precise gamma setting, 10-step grayscale level adjustments, and 18-parameter color management systems. Such toolsets let us recreate far more natural-looking pictures. They also generated before-and-after measurement graphs attesting to what our eyes already could notice: natural and easy-to-watch brights; deeper blacks; accurate grayscale a; colors matching both nature and broadcast standards.

Gregg and Mike attested to how educated customers enjoyed their equipment far more. Good calibrators coach clients on how to spot color nuances, brightness and contrast ranges, and resolution variances. Also, they note: much in the same way a top-tier sports car owner should be educated to get periodic engine and suspension tune-ups, a video system client should expect a post-calibration visit six months or so after the initial calibration, and every year thereafter. All displays and equipment change over time. Bulbs (in both projectors and LCD displays) and colored phosphors (in plasma displays) show their age by drifting the image’s range and hue. While gradual, their effect is predictable. Also, new equipment – whether replacing old or added as a new element in the system – needs both careful selection and its own calibration so it can measure up to the system it serves.

Dealers and custom audio-video integrators who want to distance themselves from big-box retailers should strongly consider offering calibration as a value-added service. Calibration and customer education satisfies clients, provides them more enjoyment, and affirms their entertainment budget is well spent. Dealers who attend Gregg Loewen’s THX video training put their education and training budgets to wise use, too. Like me, they’ll gain confidence and add to their professional capabilities in designing and recommending a/v systems and their elements.

Dave Fink

What A Typical Classroom Looks Like: